There are many paradigms on the origins of strategy

There are many paradigms on the origins of strategy. Critically evaluate the various schools of thought existing in both the prescriptive and emergent schools. Use each of the schools as ‘Lens' to analyse organisation known to you. A strategy is a statement of intent, defining where an organisation wants to be in the long term. It is about understanding what processes are involved and how to avoid difficulties to help plan successful strategies. Strategy was once defined as â€Å"the art of planning and directing large military movements and the operations of war.† However, from an organisation point of view it is about mapping out the company's future and setting out which of its products or services they will tackle to which market and how this will be done. When an organisation has a strategy it enables them to ensure that decisions made on a day-to-day basis fit in with its long term interests. Strategies are also important as any decisions an organisation makes today can have a negative impact on its future results. A strategy will also help encourage employees, departments etc to work together to achieve common goals There are many beliefs on the origins of strategy and many authors have written about this. In 1996, Michael Porter wrote an article that appeared in the Harvard Business Review in which he argued that competitive strategy is was about being different. He also stated, â€Å"It means deliberately choosing a different set of activities to deliver a unique mix of value† Porter (1996) Porter believed that strategy was about having a competitive advantage, distinguishing your products and services in the eyes of your customers, and about adding value through a mix of activities different from your competitors. According to Benjamin Tregoe and John Zimmerman of Kepner-Tregoe, Inc defined strategy in their book â€Å"Top Management Strategy† as â€Å"the framework which guides those choices that determine the nature and direction of the organisation† They believed that an organisation should select products or services to offer and the market to offer them in. However, Mintzberg, Ahlstrand, and Lampel (1998) brought together elements of existing prescriptive and emergent schools of strategic thought into ten separate schools. The first three schools are grouped under the heading ‘Prescriptive Schools' which consisted of the design, planning and positioning schools. These schools believed in how strategies should be formulated rather than how they necessarily do form. The next six schools are grouped under the heading 'emergent schools'. These schools consist of the entrepreneurial, cognitive, learning, power, cultural and environmental schools. These schools concentrate less with prescribing ideal strategic behaviour, but more with describing how strategies are in fact made. Finally, the final school to be mentioned is the configuration school, which combines the methods and beliefs from all the previous schools mentioned. By describing each school in turn, we can critically evaluating each of these schools, then we can then go onto to use each of the schools as a ‘lens' to analyse different organisations. The first of the prescriptive schools is the ‘Design school' and this approach regards strategy formation as a process of conception, matching the internal state of the organisation to the external state of the environment. The origins of this school can be traced back to two writers Philip Selznick who in 1957 discussed the need to bring organisations internal state with its external opportunity whilst writer Alfred Chandler in (1962) recognised the design schools idea of business strategy and its connection to structure. The philosophy of this strategy formation is that it seeks to establish a fit between internal potential and external possibilities. The managing director, Dr Surendra, founded Rasmi electronics in 1974. They have grown to become one of the world's major filter manufacturers as well as being a major supplier of low voltage lighting transformers, energy lighting etc The strategy precedes structure in this type of organisation. Within the company they still adopt a hierarchal structure in which all decisions from marketing to production is made by the MD. They continually look for new market opportunities, which are a high priority within the company, by analysing the global market on a global basis and the strength, weaknesses, opportunities, and threats (SWOT) analysis is a common tool that is used. However, in 2002, Rasmi Electronics designed a series of filters in which they distributed via a company called OmronYaskawa. They did not successfully analysed their market in Spain and this lead to another rival company producing a similar product. Fortnuatley due to the relationship Rasmi Electronics had with the customer this manage to keep the contract. This type of strategy formation places a great importance upon the ability to forecast the future external environment otherwise the strategy will be unsuccessful. According to Mintzberg, Ahlstrand, and Lampel (1998) the advantage of this type of school is that it forces consideration of external factors and will be more appropriate in organisation that needs re-orientation. Around the same time as the design school, the planning school also originated. The main influence was by a writer H. Igor in his book ‘Corporate Strategy' published in 1965. Mintzberg, Ahlstrand, and Lampel (1998) classified this strategy formation as a ‘Formal Process'. It follows a precise set of steps from analysis of the situation to the development and exploration of various alternative scenarios. â€Å"If we examine these principles closely, we find that the classical theorists were in effect designing the organisation exactly like they were designing a machine† (Morgan 1997) This type of strategy is normally developed by a team of specialists who specifically trained in the science of developing strategies. An example of this was seen in a company called Oldelft. Oldelft is a small high tech company whom operates in a global market. They specialise in products requiring advances knowledge of optics, electronics, electron optics etc. Their products normally have a short product life cycle and competition was both global and fierce. In 1975, the company saw a decline in their fortune therefore the executive board at the time pointed towards a cost reduction drive as a urgent step towards retrieving some of its profit back. However, at the time Oldelft had no adequate staff available that were trained or had the knowledge to do an overhead analysis they therefore decided to recruit a policy advisory council ‘Beleids Advies Radd) (BAR). This was the first of many different groups that Oldelft recruited between 1975 and 1981 all reporting to the executive board. The different groups, which were set up saw the process become more important than the product and according to Mintzberg, Ahlstrand, and Lampel (1998) this type of process can lead to no place for creativity. Mintzberg, Ahlstrand, and Lampel (1998) advised that it was important that an organisation had a formal strategic planning department within the organisation. In 1981, Oldelft saw its first successful strategic planning school come into operation and is was lead by a man called Ab Baas. Ab Bass made it compulsive for managers to contribute towards the planning cycle and by contributing information about the business segments within the organisation and the external factors. In this school of thought, the method in which strategy development occurs is by thorough strategic planning methodologies and scenario analysis. The company compiled a completed situation analysis, which was made up with an analysis of the industry maturity and the weighing up of the business segments competitive positions. Eventually this lead to Oldelft to recover its former profitability and even saw an increase in R&D expenditure. The final school of the prescriptive is the positioning school in which Mintzberg, Ahlstrand and Lampel state it is the strategy formation as an analytical process. This approach is very much influenced by Michael Porter. His works looks at placing organisations within the context of the industry in which they are. It also looks at how the organisation improves competitively within that industry. In 1995 Easyjet airlines a low fair airline introduced low cost flights within the European market. Haji Ioannou the owner of Easyjet believed that by reducing prices will lead to more people flying. He also believed that positioning is company was concerned with establishing the company in the mind of the customer, in a position relative to other airlines in the market The formation of this strategy is a mixture of defensive and offensive moves. Easyjet regularly uses the ‘Guerrilla promotional approach' to advertising by using distinguishing attacks on the airline establishment and in a serious of PR stunts. The principle is that the structure of industry drives strategic positions, which then drives the structure of an organisation. In the summer, 2002 Easyjet faced its first problem in the fact it was growing to fast within its market. This meant there was a difficulty in recruiting and training pilots and flights crew, which influenced the consumers, has believed this would affect the safety on the flights etc. Easyjet admitted that they should have looked at the various elements that depend on each other and how they change over time. By doing a SWOT analysis, this would have given an insight of the internal resources and the main features of the competitive landscape in which it operates. Some of the tools and methods used within this company are Michael Porter's Generic Strategies and the ‘Profit Impact of Market Strategies' (PIMS). In addition, according to Mintzberg, Ahlstrand and Lampel (1998) is that the advantage of this school is that it emphasis on the analysis and calculation of the previous mentioned tools can be very strong support to the process of developing the strategy however; it should not become the process. The fourth school Mintzberg, Ahlstrand, and Lampel go onto to discuss is the ‘Entrepreneurial School' in which is the first of the group under the ‘Emergent Schools'. This approach regards strategy formation as a visionary process, taking place within the mind of the charismatic founder or leader of an organisation. An organisation that forms strategy as a visionary process, is the company called ‘Fortnum and Mason'. Fortnum and mason is an established food hall for over 300 years and is family owned. The chairperson is currently ‘Jana Khayat' whom took over after her father who stepped down in 2000. â€Å"To choose direction, a leader must first have developed a mental image of a possible and desirable future state of the organization† (De Wit, 1998) The company is now in the process of going international and are intending to open their first shop in Tokyo later on this year. However, going international has cost the company a drop in profits of 40% due to their reshuffling of their distribution channels to make going international possible. Mintzberg, Ashland and Lampel (1998) advise that this school of thought does not really use any tools or methods for strategy development as it is normally in the mind of the visionary. Even though going international is a big risk for the company, they do feel however, the vision, which has been imposed from many generations of the ‘Khayat' family, is what will get them through this. Jana Khayat feels strongly about her vision and brand, which she has printed in her new book. She stated in a recent interview with the Sunday Times â€Å"It's a mission of intent: where we should be. It is very easy for a store like Fortnum and Mason to become a pastiche of itself† (Khayat, 2004) The advantage of this school of thought is that it does acknowledge the tremendous input that a visionary genius can make to the organisation. However, problems can occur, as other employees of the organisation will not have an understanding on how the vision is created as this is normally done in the mind of the leader. There is also no real ability for the organisation to carry on after the visionary has left the company. The next of the emergent schools is the ‘Cognitive School' which strategy formation is seen as a mental process. The viewpoint of this school of thought is that strategy development is an act of cognition. It is about understanding how the mind works and processes information is the key to understanding strategy development. Cambridge broadband started in 2000 as a group of experienced individuals with a collective aim to deliver the worlds leading broadband fixed wireless access system. The group consists of the best engineers, academics, and commercial management in the industry. Cambridge broadband attracts these people, as they believe that it is an ideal environment to explore their diverse and highly developed talents. The collegiate atmosphere brings an informality that encourages creativity, According to Mintzberg, Ahlstrand, and Lampel (1998) this strategy formation is a cognitive process that takes place in the mind of the strategist. The CEO, Peter Wharton believes that Cambridge Broadband will become world leader in their industry by using the knowledge and expertise of its team to provide up to date technology and to increase its customer base. Many of the ideas they have come up with have been from using tools such as cognition maps, frames, and Schemata, which are terms used about the mental representation of events and situations. They are data structures for representing both generic and specific concepts about the outside world. The advantage of this school is that is shows great promise even though the school of thought is that it is still relatively underdeveloped. However, the focus to date has been upon strategy formulation as an individual rather than a collective process, which can be more difficult to understand and manage. The learning school is the sixth school Mintzberg, Ahlstrand and Lampel go on to discuss. This school of thought regards strategy formation as an emergent process, where the management of the organisation pays close attention to what works and doesn't work over a period of time, and includes these ‘lessons learned' into their overall plan of action.. â€Å"†¦most organisations seem to have severe learning disabilities; most â€Å"die† before the age of forty† (Morgan, 1997) The Kao Corporation is a company, which has a strong learning culture. Dr Yoshio Maruta president of Kao Corporation believed that an organisation is not only learned but also learned how to learn. He stated â€Å"An educational institution in which everyone is a potential teacher' (Dr Maruta, 1990) He believed that the success to his company at the end of the eighties what the ability to integrate and enhance their effective marketing and information systems through learning. This resulted in them producing new products ahead of their Japanese and foreign companies becoming the largest branded and packaged group in Japan by 1990. Mintzberg, Ahlstrand, and Lampel (1998) argued that the paradigm is that strategy in an organisation emerges because of trial and error from learning within the organisation. This was evident when Kao operation decided to become international. They were potentially a significant competitor therefore, decided that product division developed its own strategy for international expansion. However, the company's business portfolio and strategic infrastructure varied from market to market It is important that the organisation is familiar in that the strategy must be consonant with the patterns of behaviour and responses that are inbuilt within the organisation. In addition, it is important to be aware that strategy changes and evolves over time. There is however a danger that a lack of urgency or a lack of discipline may predominate and nothing significantly changes within the organisation. Hence, the decision to become international was not successful. Kao operation blamed this on the lack of international experience, fewer human resources assets, especially in top management and had far less accumulated international knowledge than their western competitors had. The have since invested into 10 day training schemes which all managers need to attend to develop a broader and international outlook and advised they did not have enough talented people especially at management level . The next school to be discussed is the Power School which this school of thought regards strategy formation as a process of negotiation. The development of this strategy is the process of negotiation between the power holders of an organisation or sometimes it can be between the organisation and the stakeholders. An example of this strategy formation can be seen within the University of Durham, in which negotiations take place within the micro power elements such as the individuals and groups within the organisation and negotiation is often done by political analysis and collective bargaining. This commonly seen within the University when negotiations about pay rise, policies etc are done with the trade union representatives. The interdependence the University of Durham has with its external environment is called ‘Macro power', which is when negotiations take place with the stakeholders etc. The university as part of their mission and strategy is to serve the international, national, and regional communities by understanding and engaging with the needs of its stakeholders. Power is clearly a building block in the development of strategy within this school of thought. This type of strategy would benefit large or mature organisations where power structures are well established. However, there is a tendency for organisation who adopts this type of strategy to have a narrow view in that all strategies are about power struggle or as a power exchange. The eighth school to be discussed by Mintzberg, Ahlstrand, and Lampel, is the Cultural School this approach look at strategy formation as a collective process, which involves different groups and departments within an organisation. The reflection of the strategy, which is developed, is of the corporate culture of the organisation. The origin of culture was discovered by management in the 1980's, coming over from Japan. â€Å"†¦is the collective programming of the mind which distinguishes ine group or category of people from another† (De Wit, 1998) A company with a strong culture is Argos, which is one of the UK's largest non-food retail chains, with annual sales exceeding à ¯Ã‚ ¿Ã‚ ½3bn. After the takeover, Terry Duddy became Managing Director with the challenge of improving the firm's performance. He has done this by strengthening the brand, the quality of customer service, and the corporate culture The development of this strategy is the process of social relations, which take place within the beliefs and understandings shared by the employees of an organisation. He stated that it was challenging yet essential that the organisation reflected its strategy and focus on the customer. A key element of the new approach has been the corporate culture at Argos and the building of an environment, which is normative and cohesive. The commitment of Argos employees to these values seems extremely high in its 2003 ‘Speak Out' employee survey; the company found that among its employees 82% believe the company wants to beat its competitors whilst 74% believe strong teamwork is a major contributor to the Argos performance. The concepts for this strategy development come from the values, beliefs, and corporate culture etc within the organisation. The organisation needs to be aware that the corporate culture however vague and ill defined, is a very significant variable that can affect the culture of the organisation. However, this school of thought does tend to favour the consistency and continuation of the existing culture within the organisation and this may discourage necessary change. Argos also continues to work at building what it calls its 'employer brand' – a clear set of values representing the attitudes and beliefs of its employees. In 2003, after consultations with staff, these values were stated as change makes us better and more successful The Environmental School is the ninth school and here strategy formation is seen to be a reactive process. The organisation needs to respond to the forces of its environment otherwise it may be become extinct. A company who are well known in responding to their environment are the company ‘Rolls-Royce', which was first, established in 1984 and is now operating within four global markets. The success of the company is due to the rapid and substantial gains in the market share. They believe they have built a strong business by growing organically and through successful acquisitions. In the beginning of 2003, the aero engine division of Rolls-Royce introduced ‘Grid computing' to help reduce airline flight delays and achieve cuts in the cost of engine Maintaince. Due to a successful university research project on ‘Grid Computing' it has now became a major part of Rolls Royce's future I.T. Strategy. According to Mintzberg, Ahlstrand and Lampel (19998) traditionally the contingency theory was used within this school of thought however more recently organisations have ended up in cluster's within distinct ecological – type niches, in which they tend to remain until they die out. Similar to the positioning school the environment school is aware of the importance of environment as context, although it does recognise that the death of the business entities or indeed the entire industry is a natural or even expected fact. Rolls-Royce believes that the knowledge they will learn from the research into ‘Grid Computing' will enable then to understand a utility-based computing systems and how they can make money from it. However, the definition of the environment is often so complex that companies like Rolls-Royce will find it difficult to usefully analysis. In addition, it accords too much control to the environment therefore; two different organisations that are competing within the same industry can have vastly different strategies. The final school Mintzberg, Ahlstrand, and Lampel discuss is the configuration school, which is often seen as the school, which unites all of the previous mentioned schools together. This strategy formation is seen as a process of transforming the organization from one state of decision-making structure into another. Mintzberg, Ahlstrand and Lampel (1998) stated the key to this strategy if for the organisation to recognise the need for the transformation, however to be able to do this without damaging the organisation. In 1992, Serge Kampf executive chairperson of Cap Gemini Sogeti (CGS) decided for the company to continue to compete successfully it was important that CGS and the large number of acquired firms should be moulded into a coherent transnational company. Some of the problems CGS would face were the creation of a new organisational structure into a dual organisation, improving service to clients and reduce reporting levels. Serge Kampf believed that all parts of the company needed to work the same way to function as a transnational organisation. This would inevitable force major changes within the organisation. Between 1992 and 1993 even though changes were being made CGS saw there worse year in 1992 when competition mauled the company and they had to lay off 600 employees for the first time in 25 years. This is when 81 managers throughout the organisation made a decision to launch a full-scale transformation of the entire company. The team of 81 managers were responsible for transforming working habits and implement new tools such as the sales funnel throughout the organisation. They also launched a 7-axis development plan to help restore CGS profitability. These changes was not appreciated by the competitors and shareholders as the process of transformation of an organisation with 20,000 employees would not be done short term. However, CGS did succeed it the transformational of their company, as they have succeeded in remaining profitable in 2003 in what was an extremely difficult market, implementing restructuring measures, which significantly reduced operating costs and prepared it to enter 2004 in the best possible condition. Since 1965, the amount of publication and attention within strategic management has varied within the different schools mentioned above. Mintzberg, Ahlstrand, and Lampel (1998) illustrated how the schools take their place around and within the formation of strategy. In each of the schools of thought that have mentioned, the process of strategy formulation is regarded as something of a ‘Black Box'. However, the cognitive school did come close. None clearly describes how an individual or an organisation is able to leap from the collection and analysis of information to the conceptualisation of alternative courses of action. However, overall by looking at the schools together you can see why an organisation may favour one school from another. Overall, each of the schools offers some useful concepts, and some strong points to aid understanding, but has its disadvantages as well. â€Å"Strategy formation is judgemental designing, intuitive visioning, and emergent learning; it is about transformation well as perpetuation; it must involve individual cognition and social interaction, cooperation as well as conflict; it has to include analyzing before and programming after as well as negotiating during; and all of this must be in response to what can be a demanding environment† (Mintzberg, Ahlstrand and Lampel, 1998)

Motivational Factor at Tesco

Management and Staff Motivation Contents of the Research CHAPTER 1 INTRODUCTON 1. 1. Statement 1. 2. Research Background 1. 3. Company’s Background 1. 4. Research Purpose 1. 5. Research Objectives 1. 6. Research Questions 1. 7. Research Nature 1. 8. Rationale CHAPTER 2 THEORETICAL BACKGROUND OF THE TOPIC 2. 1. Introduction 2. Motivation (in general) 3. Human Resource Management 4. Theories of Motivation 1. Content Theories 1. Maslow’s hierarchy of needs 2. ERG theory . Theory X and Theory Y 2. Process Theories 2. 4. 2. 1. Victor Vroom Expectancy Theory 2. 4. 2. 2. Hertzberg Two factor theory 2. 4. 2. 3. Equity Theory 5. Implication for management of Motivational theories 6. Advantages of Motivation 7. Staff retention 8. Conclusion of theoretical background CHAPTER 3 RESEARCH METHODOLGY 3. 1. Research Philosophy 3. 2. Research Approach 3. 3. Research strategy 3. 4. Research Design 3. 5. Time horizon 3. 6. Data collection method 3. 6. 1. Designing the questionnaire 3. 6 . . Relationship of Questionnaire with research Objectives 7. Sampling 8. Credibility of research 1. Reliability 2. Validity 9. Ethical Issues 1. Fairness 2. Confidentiality 3. Consent 4. Stealing Ideas from Others 10. Data analysis techniques 11. Data access and resource Implication CHAPTER 4 RESEARCH FINDINGS 4. 1. Introduction 4. 2. Questionnaire results CHAPTER 5 DISCUSSION ON THE RESEARCH FINDINGS 5. 1. Introduction 5. 2. Overall Motivation of the staff 5. 2. . Role of Salary 5. 2. 2. Working Conditions and Atmosphere 5. 2. 3. Reward system 5. 2. 4. Job security 5. 3. Relationship between Theoretical Concepts and Research Findings 5. 3. 1. Relationship with Hertzberg’s Two Factor Theory 5. 3. 2. Findings Relationship with Adams Equity Theory 5. 3. 3. Relationship of findings with Victor Vroom Expectancy theory 5. 3. 4. Relationship of findings with Maslow’s Need Theory 5. 3. 5. Relationship of findings with ERG Theory 5. 4. TK MAXX HR Policies CHAPTER 6 CONCLUSIO N AND RECOMMENDATION . 1. Introduction 6. 2. Building the Framework 6. 3. Research Process 6. 4. Scrutinizing Findings 6. 5. Conclusion in relation to research objectives and questions 6. 6. Recommendation 6. 7. Research Limitations 6. 7. 1. Time Constraints 6. 7. 2. Managing Resources 6. 7. 3. Limited Data Access 6. 8. Recommendation for Future Research 6. 9. Accomplishment of the Research CHAPTER 7 REFLECTION 7. 1. Introduction 7. 2. Honey and Mumford style of Learning 7. 3. KOLB Learning Style . 4. Skill Achieved 7. 4. 1. Skill 1: Selection, Evaluation of Critical Management Thinking 7. 4. 2. Skill II: Evaluation and Selection of the Techniques 7. 4. 3. Skill III Arriving at Conclusion 7. 5. Personal and Career Development 7. 6. Critical Incidents APPENDICES CHAPTER 1 INTRODUCTION 1. 1. The Statement The dissertation investigates approaches to staff motivation used by the TK Maxx store in Uxbridge and the significant relation between the applied in T. K.Max staff motivation mana gement and its connection to staff loyalty. This dissertation investigates what important role staffs has in the organisation and highlights peculiarities in staff loyalty and work attitude development. The researcher believes that staff plays as an essential role in any industry therefore good staff management ensures ones commitment and input to the organisation. To find a good talent as an employee is a difficult task however to keep this talent, improve and develop is much more complicated. Nevertheless in order to sustain competitive advantage companies and particularly T.K. Max have to concentrate on the staff management approaches it uses and be eager to improve and develop the strategy at all times. 1. 2. The Research Background: The global business environment constantly changes. It is becoming more evident today that the key element of the business environment today is its employees. Motivation has been a subject of several studies. The main researches are the following: M aslow’s hierarchy of need, Alderfer’s ERG theory, McClelland’s theory of socially required needs and Herzberg’s motivation-hygiene theory.These theories concentrate of the benefits and importance of motivation, however researcher found it necessary for this research to consider that as it is mentioned by Vercueil, 2001 incorrectly implemented motivation management causes a harmful affect on the employees. Watt, 1998 refers to Anon saying that in the past motivation could be identifies as a way to make people want what we want and differs it from manipulation that makes individuals do what we want. However today as it mentioned by Bruce and Pepitone, 1999 modern employees are much more sophisticated and are in search for a greater satisfaction from the job they are doing.Artificial reward or money alone are nor enough. Therefore modern organisations need to learn and understand human nature as it indicates why people in these case employees behave in a par ticular manner. Managers need to motivate the employee leading to a grater working performances and mainly managers have to understand their employees needs and their life organization in order to meet the employees expectations and motivate ones performance more efficiently. Staff retention is a significant element of every successful business.It is characterized by the employees desire to sustain in the organization and continuing contribution to the business. In times of economic crisis more and more individuals have to stay at their jobs even if conditions are not favorable due to a risk of being unable to provide for a family. However more and more individuals are raising the importance of staff motivation management. Organizations today have realized that a modern employee needs to be rightly motivated and encouraged, not only money wise, to ensure staff retention.Motivation is a force that stimulates people to perform an action. Therefore motivation is a force which compel pe ople go to their work every day and that is why people bring improvement in themselves to satisfy the desire of becoming or accomplishing what they have set out to become or accomplish in their life. More over with motivation any complicated situation can be converted into a simple and learning experience. In his research Watt, 2003 also states that managers must understand that individuals want to be treated fairly and have equal opportunities to advance.He highlights the problem of motivation today. Often organizations do not recognize that the motivation management requires different approaches depending on the industry sectors. The problem of motivation and staff performance as it is stated by Green et al, 1999 might stay undetected, hidden and unresolved by the managers. Therefore managers often don’t realize that it is important not only to appeal to the individual’s intellect but to their hearts as well. Green et all, 1999 also identifies three main problems for motivation: – Lack of confidence – Lack of trust Lack of satisfaction Well designed and implemented motivation strategy leads to employee’s retention therefore employee’s loyalty. Loyalty is a significant and vital part of any organization. As it is mentioned by Daft and Marcic, 2011 management should learn to allow all it s employees make a contribution and use its talents and potential in order to progress and improve their skills. This sort of motivation creates employees retention and ensures ones constant grow and contribution to the company. TK MAXX has a well developed reward and development management.Organization believes that its people should be growing as well as the business. From the first time the employee joins the company organization provides a comprehensive induction programs and ensures that whether it is about moving up the career ladder, learning and development of new skills or gaining experience working in different countries ther e are plenty of available opportunities for the employees. Company has a strong rewards and benefits system, pension scheme, holidays, private healthcare and voluntary benefits as a part of its employee motivation and ensures of employees happiness and satisfaction.All this provides companies growth and efficient performances with a high rate of employee’s retention. Researcher believes that T. K. Max is a real example of a right motivation management. Organization aims at ensuring satisfaction of its employees and at the same time ensures a solid growth and development for the business. Therefore the researcher wanted to examine the motivation strategies used by T. K. Max and analyze its effect on the employees. 1. 3. The Company Background The organization that we have chosen for our research is one of the most successful retailers in the market today. T. K.Max management in the Uxbridge branch were excited and happy to participate in our research and granted us with a perm ission to use the organization’s name in this investigation. T-K Maxx is a chain of clothing and accessories stores. The company was launched in 1994. It is a subsidiary of TJX Companies Inc. (TJXtra, JUNE 2010) TK MAXX always aimed to deliver frequently changing and best quality products at a price which is 20-60% less than other department and specialty stores regular prices. TK MAXX has label of â€Å"Always up to 60% less† and has target customers who is middle to upper-middle income shopper.But simultaneously who are fashion and value conscious. T. K. MAXX is now 7th largest fashion retailer in the U. K. It introduced the off price concept in the UK and it is now the only major off-price retailer in Europe. It was operating in UK and Ireland. Later on T. K. Maxx opened first stores in Germany in 2007 and also entered in Poland in 2009 (TJXtra, JUNE 2010) The reason why we the researcher choose TK-Maxx as an organization is its market share and the enormous global scale that it’s operate. Having its unique position in UK market T. K.Maxx have chosen efficient strategies in order to keep its staff motivated and have introduced several ways to make it an awesome place to work. The T. K. Maxx’s management believe that the staff motivation in the blood life line of any organization so they treat their employees fairly and have implemented many strategies in order to make their jobs more interesting and satisfying by providing different opportunities and support. 1. 4. Research Purpose Motivation is considered to be one of the major factors in employees retention The researcher believes that employee’s loyalty is a direct link to motivation.Therefore this research is aimed at identifying the significance of employee’s motivation and its relation to employee’s loyalty; in order to help TK Maxx to continue its successful business operation and maintain high level of staff retention. 1. 5. Research Objectives †¢ Critically evaluate the use and the effectiveness of the current policies used by management at T. K. Maxx towards staff motivation. †¢ Critically analyze and evaluate the effectiveness of staff motivation and its connection with staff retention. †¢ Construct and suggest recommendations to T.K. Maxx managers on how to increase effectiveness in staff management and motivation in order to achieve staff retention. 1. 6. Research Questions †¢ How understanding of importance in employees motivation help business growth and development; and what strategies in staff motivation T. K. Maxx utilizes to ensure company’s progress in a competitive business environment? †¢ What are the leading motivating factors used by T. K. Max management; from employees perspective how these factors impact of employee’s retention? †¢ What recommendations can be made to T. K.Max management policies to improve staff morale and ensure employee’s continuing performan ce efficiency? 1. 7. Research Nature To conduct this investigation researcher will apply the existing theoretical and academic theories and models to a practical research. We are aiming at examining the results of the T. K. Max management and employees interviews. The analysis will be performed based on the available academic references. However we are not only looking to agree or disagree with the existed theories on staff motivation and retention, but to find new, important and practical information for the organization.We are to highlight new approaches in staff motivation that will help T. K. Max to ensure its successful sustainability in the market. 1. 8. Rationale The researcher believes that the main issue in today’s working environment is primarily to find a new and unique talent, motivate and encourage this talent to perform well for the benefit of the organization; but also to keep this talent in the competitive market by increasing staff retention. Being a leader i n the apparel and accessory market T. K. Maxx has a reputation of a strong competitor not only business wise but in the way the company values its employees.We believe that in today’s competitive market environment the key element of a success is the talent the organization has. With newly hired talents new ideas and therefore competitive advantage comes. However to help every talent perform well and work for the benefit of organization it is necessary to motivate and encourage ones needs. Today employees are not only searching for money, individuals are keen to have better working conditions and have equal opportunities for learning and development. Therefore organizations need not only to have a motivation plan but to ensure that they actually know what their employees needs are.In other words we believe that motivation help to maintain healthy and positive working environment for both management and employees. Happy employees are eager to work harder and to contribute more efficiently to the organization. Therefore we believe that this research has a significant importance for T. K. Max because it will help organization learn more about their employee’s attitudes towards staff management and motivation in the company. Our research will assist organization to discover new approaches to staff management.Through the research interview employee will have an opportunity to recommend or advise organization on how to improve the existing motivation model and increase employee’s retention. Although employee motivation is a well known topic among the academics, we believe that this research brings a new development to these existing models. The academic significance of this research is based on the fact that we are not only aiming at analyzing the existing motivation approaches in T. K. Max but we also are to investigate its importance and connection with employee retention.We are to understand how significant staff motivation is and believe tha t we can fill in the existing gap in the modern concept of employees’ retention and motivation. The significance of this research for the researcher is based on the fact that researcher has been a customer in the organization for a while. The approach and attitudes of the staff had positively impressed the researcher. The researcher believes that this research will help him in his future career experiences in the retail business. |CHAPTER 2 THEORETICAL BACKGROUND OF THE TOPIC | . 1. Introduction Before going to detail discussion on specifically TK MAXX staff motivation, we need to understand what motivation is and how it is developed in individuals. This chapter defines motivation in general and specifically employee motivation. Chapter discusses wide range of areas of motivations. It includes existing theories of motivation that discusses the needs of the individuals, problems that organizations faces and what factors that should be accounted for to motivate staff. It also discusses staff retention, its implications for the organizations and how this can be countered.These all are considered to be the key element to remain competitive for an organization like TK MAXX as it is operating in a highly volatile industry and is subject to low morale of workforce and staff turnover due to continuously changing environment. 2. 2. Motivation The word motivation has been derived from the Latin word ‘Movere’ which means to move (Kretiner, 1998). Motivation is the force which moves humans to achieve their goals and objectives in their lives or in their jobs (Bruce and Pepitone, 1998). It pushes human mind to do an activity that gives him or her satisfaction.This pushing force could be money to get wealthy or it could be appreciation from other to become more respected in the society. It may include basic needs such as eating and resting. Essentially, motivation can be defined as a need to maximize happiness as all above means are likely to enhance ha ppiness of an individual either that is money or recognition in the society. It is obvious fact that people work because they obtain something that they need, from work. The something obtained from work fulfills needs of the people and have a great impacts on their morale and the quality of life.This something can be called Motivation; it moves people to do their job. Usually, motivation could be intrinsic and/or extrinsic (Deci, 1976). Intrinsic motivation is the internal temptation to perform a task. This could be due to reason that it gives workers pleasure from having a chance to develop skills in them. Whereas, extrinsic motivation includes external factors and it is unrelated to the tasks, people are performing. Extrinsic motivation can be achieved by money and other rewards (Bruce and Pepitone, 1999). It was previously thought that good salary is a best motivator and is ufficient to get the highest level of performance from them (Taylor, 1903). However, workers are not just m otivated with money but could be better motivated if their social needs are met (Cole, 2003). Therefore managers should take more interest in treating employees as people who have worthwhile opinions. There is a point worth noting that workers enjoy, interacting each other and by understanding this behavior they can be motivated, which would let them to be better aware of the status of the company and know what are expected of them (Cole, 2003). 2. 3.Human Resource Management Human Resource Management (HRM) is the function that operates mostly within the organization, whose purpose is to deal with issues such as recruitment, performance management, employee motivation, communication, administration, and training of the individuals (Schuler and Jackson 1998). In simple words, Human resource management is the management of an organization’s employee who performs different task and responsibilities in order to make sure the human resources are well utilised for the benefit of th e organization (Schuler and Jackson 1998).Human resource management plays an important role in order to motivate lower level staff, improve their work life and enables employees to use them as an organization’s competitive advantage (Schuler and Jackson, 1998). If the HRM is working effectively it lead to accomplishment of overall organization’s goals and objectives and will enable employees to effectively contribute to the success of the organization and improve their productivity in a changing environment (Yeung and Ulrich 1990). In present era, the world of work has been totally changed. Treating people fairly is no longer an option; it is necessity (Lawler, 2003).In this business era, the organizations cannot easily replace them because human resources are the intellectual property for the organization. And this intellectual property has become more important than company’s financial capital. This perspective will be discussed in the theories given in this c hapter. An important task of the HR management is to hire and retain appropriate staff in order to keep competitive advantage (De young, 2000). T-K Maxx HR management therefore, has onus to retain and motivate its employee for the purpose of reducing its staff turnover, increasing productivity and maintain its competitiveness. . 4. Theories of Motivation The concept of motivation has been discussed earlier in this chapter. This section of the chapter includes different theories by different psychologists. These theories have been categorized as the content theories and the process theories. Content Theories These explain the needs of the individual and how different people can be motivated. These theories also discuss the difference between needs of different people living in different environment (Thompson, 1996). This is really important as to determine and evaluate the TK MAXX staff motivation.Researcher needs to assess the overall needs of the individuals working there and that of the people in that particular environment have. Process Theories These explain the mechanism by which the human behavior initiated, sustained and extinguished (Thompson, 1996). In other words these theories explain how human needs changes and what managers need to focus on when motivating their employees. These theories include the Victor vroom expectancy theory and Hertzberg two factor theory. 2. 4. 1. Content Theories 2. 4. 1. 1. Maslow’s Need TheoryAbraham Maslow proposed his theory in 1943 which is known as Theory of Human development. His theory focused on describing the stages of growth in humans. Maslow's hierarchy of needs is explained as a pyramid, with the most basic or fundamental needs at the bottom, and the needs of high desires of superiority at the top. Maslow's theory suggests that the most basic level of needs must be met. Fulfillment of these needs will move individuals to desire the secondary level of needs. For example a starving person may only think o f creativity when his hunger is extricated.Physiological needs are the obvious requirements for human survival. If these needs are not met, the human body cannot function (Taylor and Houthakker 2009). Whereas safety needs is the second level of Maslow’s hierarchy. Safety and Security needs include personal and financial security. Once the safety needs are met, Humans need to love and be loved by others. They need to feel a sense of belongingness with others, whether it comes from a large social group, such as office culture, religious groups, professional organizations, social connections e. g. family members, close colleagues.Esteem represents the human desire to be accepted by others and getting importance from others. High self esteem people engage themselves in activities which give them recognition and let them feel self-valued. Low self esteem can lead to an inferiority complex and helplessness in individuals (Jillian and Powell, 2005). Whereas Self actualization is a d esire to actualize everything that a man is capable of. To achieve this level of need a man must realize its potential and capability. Without realizing potential a man can not desire to become everything, since he is unaware of what he is capable of (Goldstein's, 1939).Validity and Criticism of Maslow’s Needs Hierarchy Maslow’s theory is presented as a rigid hierarchy. However this is not in real life as rigid as it is presented. It has been noted that the order may vary from standard as people do not follow the same order as used in pyramid to fulfill their needs (Wahba and Bridgewell, 1976). For example, for some individuals the need for self-esteem is more important than the need for love. Whereas, for others the need for creative fulfillment may be of high importance then even most basic needs. Hofstede criticized Maslow’s Needs Hierarchy by saying that it ignores the ocial and intellectual needs of different societies. He believed that Maslow’s Need s Hierarchy is based on a individualistic society as Maslow belonged to United States which is considered to be highly individualistic society. The needs of humans in an individualistic society tend to be more self-centered than those in a collectivist society, where the people are more concerned about the needs of acceptance and community (Cianci and Gambrel, 2003). Therefore self actualization at the top is not the true representative of every society rather it is only from the perspective of an individualist.It has also been criticized that the hierarchy fails to take into account the acts such as bravery, charity, heroism etc. It has been argued that there is no evidence to support Maslow’s ideas and only a few people were observed before coming up with this theory (Greenhaus and Badin, 1977). Maslow has ignored people’s spiritual dimensions (Clemmer, 1992). Personally, I believe that Maslow Hierarchy is a useful tool in motivating staff however; it would be diffic ult for the management to decide which employee stands at which level of need.In the same way organizations are sometimes unable to provide needs such as Belongingness and Love needs. Application of Maslow’s theory in TK MAXX TK MAXX is operating in a environment where there are individuals demanding high from their employers. There are quite a lot of Job opportunities in the market and it is important to retain skilled employees. By this theory the researcher would able to determine the staff needs, which can lead to determine whether these are adequate. 2. 4. 1. 2. ERG Theory of Clayton Paul AlderferClayton Paul Alderfer is an American psychologist who further addressed the Maslow’s hierarchy of needs issue in 1969 in his psychological review of human needs by reducing the number of levels to as existence, relatedness and growth. Alderfer categorized the lower order needs, which are described as Physiological and Safety needs in Maslow’s pyramid into the Exist ence category. Maslow's interpersonal love and esteem needs were categorized into the Relatedness category. The Growth category contained the self actualization and self esteem needs.Like Maslow's model, the ERG  motivation is also hierarchical. Existence needs are more important at fundamental level than relatedness needs. And growth needs are more important than the growth needs. |Growth | |Self-Actualization | |[pic] | | | | | |External Esteem Needs | |[pic] | | | Relatedness | |Internal Esteem Needs | |[pic] | | | | | |Social Needs | |[pic] | | | Existence | |Safety Needs | |[pic] | | | | | |Physiological Needs | |[pic] | | Alderfer’s  ERG theory differs from Maslow’s hierarchy in some ways. It explains that at a same time more than one needs can motivate employees at a time (Griffin and Moorhead, 2009). It also suggests that a man do not need to satisfy substantially the lower motivator if he or she wants to move onto the next level. For example, â€Å"starving artist† may place growth or self actualization needs above those of existence or physiological needs.The ERG theory also accounts for differences in needs in different cultures, which were not considered by the Maslow's as he only focused on the individualistic societies. The order of needs can also be different for different people in different societies. Managers  need to understand that  each employee  operates with different  needs at the same time. Leadership which focuses exclusively on one need at a time will not motivate their people effectively. Furthermore, the frustration-regression principle has been discussed by the Alderfer.This means that if individual’s higher needs are not satisfied than the he will put double efforts to fulfill the lower needs (Griffin and Moorhead, 2009). This has additional impact on  motivation in the workplace. As an example, if employees are not provided opportunities to grow,  an employee  might red ouble the efforts to fulfill relatedness needs, socializing with their co-workers more. Unlike Maslow, Alderfer did not emphasized that lower-level needs must be fulfilled before higher level needs.ERG theory contains some of the strong points of previous theories such as Maslow’s however it is not very limiting and restrictive however still it lacks the explanation about the complexities in motivation and tend to be more general like other motivational theories (Jain, 2005). ERG theory is the continuation of the Maslow’s theory and it also describe the needs of the human in different manner. It is helpful in the case of TK MAXX as it describes the needs of a collectivist cultures. 2. 4. 1. 3. McGregor’s Theory X and Theory Y These theories are based on human motivation and presented by Douglas McGregor in 1954.In theory X management assumes that their employees are lazy and dislike work (Fisher, 2000). This theory lead to management believing that there should be close supervision of workers and there should be proper systems of controls to restrict employees avoiding work. Close supervision implies that there should be narrow span of control at each level. Therefore, a tall hierarchical structure is needed. Tayler (1903) called this style of management a scientific management. If the organizational goals are to be met, theory X managers rely heavily on threat to gain their employee's compliance.Usually these managers feel that there is only purpose of the employees doing job is money. They will blame their workers without first analyzing, whether it may be the system, policy problem. The theory Y managers assume that employees enjoy their work and possess ambitions, abilities to solve problems and may exercise self-control (Rothwell et el, 2009). But their abilities are underused in most organizations. According to McGregor (1954), Employees will seek and accept responsibility and exercise self-control in achieving objectives and goals o f organization, if they are given proper conditions.In Theory Y, managers believe that the satisfaction obtained from doing good job by employees is a strong motivation. 5. 1. 5 Validity and criticism of Theory X and Y There is a criticism of these theories an that is, theory X managers are mean or harsh as compared to theory Y managers who believe that subordinates have desire to achieve and then finally hold them accountable for that and become more toughest and angriest (Fisher, 2000). However, McGregor argued that Theory Y accompany more possibilities than Theory X to develop the environment of trust at workplace.This includes open communication with subordinates, minimizing the difference between senior-subordinate relationships, creating a comfortable climate in which workers can develop their abilities. This climate would include subordinated being involved in decision making so that they can put their view on decisions that affect them. Secondly, this theory is difficult to apply in real world as it represents unrealistic extremes. Few people or usually no one falls within these extremes but tend to be somewhere between these two extremes (Stevens, 2008).Still the theory is a good guideline in order to understand the principles of motivation. In today’s world where more autonomy is given to the workers and there is more emphasis on self-management, Theory Y is becoming more useful and is consistent with this approach. There would be a need in TK MAXX to determine the inclination of the managers towards the two extremes provided by the McGregor. Either Theory X or Y both are valid, but this depends on the environment conditions. It is found that only 21% workers prefer authoritarian style of leadership (Sadler, 1966).However, with ever growing organizations, rapidly changing technology and environment and demand for new ideas, Theory Y is likely to be more favorable (Vaske and Grantham, 1990). According to theory X managers deal with the workers as if they are general purpose machines which are operated by them (Vaske and Grantham, 1990). It can be said that people shape their own environment but sometimes environment also shapes the behavior of humans. The workers will behave according to theory X if they are provided such work environment that is consistent with theory X (Argyris, 1957). 2. 4. 2. Process theories . 4. 2. 1. Victor vroom theory of expectancy Victor H. Vroom developed the Expectancy theory through his study of the motivations behind decision making. Victor Vroom theory deals with motivation and management. As per vroom, the motivation at any situation is dependant upon individual’s desire for outcome, perception that his or her performance is related to other outcomes and the assessed probability that his or her struggle would lead to required performance level (Borkowski, 2010). Employee's performance is based on factors such as skills, knowledge, and experience of an individual.The individuals have different sets of goals and can be motivated if there are desirable rewards which will satisfy their needs for their favorable performance. Vroom's Expectancy Theory is described as an equation. The key elements of the equation are Expectancy, Valence and Instrumentality. Motivation = Valance ? Expectancy (Instrumentality) Valence refers to negative or positive behavior of individual towards outcomes (Koontz, and Weihrich, 2006). This represents individuals’ preferences. Motivating without having knowledge of what the staff value would be useless.Whereas Expectancy means that employees have different expectations about what they are capable of doing. This is due to the fact that they carry different level of confidence (Kinicki, 2009). Instrumentality represents a person belief that the outcome is dependant upon certain level of performance. There are some factors linked with the individual's instrumentality for outcomes. These are trust, control and policies of management. Management must ensure that promises of rewards are fulfilled and there is proper communication of these to the employees.Validity of Expectancy theory This theory is more realistic than the Maslow’s and McGregor (Koontz, and Weihrich, 2006). Victor Vroom suggested that Expectancy, Instrumentality, and Valence inter act each other to create a motivational force. The individual will take into his consideration the reward associated with different performance levels and choose the level that brings the greatest reward for him or her. A task for which the employees have high expectancy but have insufficient rewards associated with it would not result into high motivational force.Similarly a high rewards linked to a task, for which employees have low expectancy, would not result in motivation for employees as they are more motivated when they develop skills from difficult tasks given to them. Some critics suggest that only a few individuals clearly correlate between performance-r eward and performance-effort, so the theory is of limited use. We can see that individuals are not rewarded according to their performance rather they are rewarded according to their seniority, skill level and job difficulty (Stephen P. Robbins 2009).However this theory may be useful in explaining why some individuals put low efforts in their jobs. The measurement, criterion and methodological complications complicate the validation of this theory (Robbins, 2009). Overall the theory has been criticized on the grounds that the three variables it suggests are too vague and the theory is complex to measure and applies. Nevertheless, the theory has helped managers to motivate their employees in a better way and see what conditions must be met in order to keep the employees satisfied (Rae, 2008).Application of Victor Vroom theory for the TK MAXX TK MAXX has been competitive in providing their staff good salary. Due the reason that the its operating in a highly volatile industry which is related to fashion clothes, there could be a chance of low staff expectancy. This theory is helpful for the researcher in providing an overall view of affects of change in any variable such as reward system that could affect Valence and finally the staff motivation. 2. 4. 2. 2. Hertzberg Two Factor TheoryTo better understand employee attitudes and motivation, Frederick Hertzberg performed studies to determine which factors in an employee's work environment caused satisfaction or dissatisfaction. He presented his theory in the 1959 in â€Å"The Motivation to Work†. Unlike Maslow and Herzberg's theories, two factor theories are capable of handling individual differences (Hackman and Oldham, 1976). Secondly, the focus is on present and future, in contrast to Maslow and Hertzberg, which are based on past. Hertzberg found that the factors causing job satisfaction are different from those that cause job dissatisfaction and both affect motivation of ndividuals (Davies, 2007). Hertzb erg developed the motivation-hygiene theory to explain these results. Motivators In Hertzberg theory, satisfiers are motivators and these include achievement, recognition, work itself, responsibility (Davies, 2007). Hygiene Factors The factors that remove dissatisfaction are Company policy, Supervision, Relationship with boss, Work conditions, Salary, Relationship with peers (Davies, 2007). However, these do not provide satisfaction as hygiene factors. Validity and application of the theory for the TK MAXXAccording to Hertzberg, individuals do not get motivated with the satisfaction of hygiene factors at work such as minimum salary levels or safe and pleasant working conditions (classified as existence by Alderfer). Individuals actually look to achieve of motivators such as achievement, recognition, responsibility, advancement, and the nature of the work itself (classified as growth by Alderfer). Hertzberg found that dissatisfaction actually results from job-related characteristics such as company policies, supervision, technical problems, salary, interpersonal relations on the job, and working conditions.Therefore, if management of the TK MAXX wishes to increase satisfaction on the job, it should be concerned with the nature of the work itself. Which provides individuals the opportunities for gaining status, assuming responsibility, and for achieving self-realization. If, on the other hand, management wishes to reduce dissatisfaction, then the focus should be placed on the job environment, for example policies, procedures and working conditions of work place. Usually some management are concerned with both discussed characteristics to have satisfaction in workers.If this is the case in TK MAXX, the attention of managers should be given to both the factors equally. Hertzberg argued that for intrinsic motivation a continuous job improvement process is required. According to Hertzberg the managers, when designing jobs should consider that the job have sufficient challenges so that workers utilize their full abilities and skills. If a person’s skills cannot be fully utilized, then this may lead to a motivation problem. Employees who demonstrate high level performance should be given high level of responsibilities.Criticism of Hertzberg Two-Factor Theory The theory has been criticized on the basis that there is only a narrow range for job investigation, the job attitude is measured using only one measure, there is lack of reliability and validity of critical incident methodology and absence of measure of overall satisfaction. When the employees are satisfied they consider themselves responsible for this and in contrast to that when they are dissatisfied they put there own failures on someone else’s shoulders (Mukherjee, 1985).Some researchers have given harsh judgments on the validity of this theory saying up to this extent that the theory should be â€Å"Buried peacefully† and that the theory does not provide support to the managers (Agarwal, 1983). It has also been suggested that Hertzberg ignored the individual differences such as self-confidence and skills. For instance, an individual with higher skills might find a job less difficult as compared to an individual with lesser skills but with same intelligence.Still, Herzberg’s theory has been of great use for the managers in providing guideline and helping in designing jobs and is widely used by practicing managers (Tosi et el, 2000). 2. 4. 2. 3. Equity Theory Equity theory is widely applied in the businesses. In equity theory as per Adam’s, employees demands equity between inputs and output. Inputs can be defined as the employee’s contributions to the organization (e. g. time, effort, loyalty, hard work, commitment). Outputs on the other hand side are the consequences of the inputs (e. g. alary, employment benefits, recognition etc. ). A senior person should receive higher returns, since the input by him in form of experien ce is higher than others. Adam’s claimed that employees motivate, when they are fairly treated. If employees are over or under rewarded in respect of pay, it can cause distress which leads to demotivation for employees (Carr and McLoughlin 1996). For example, if an employee feels that he is underpaid, it will result into anger in him or her for the organization. This would result in the employee not performing well at work place.Salary is the main concern of the employees as we discussed in Maslow’s Hierarchy and therefore in most cases it causes equity or inequity. However the equity can not be measured only with the salary or monetary rewards. It is also important that for the feeling of equity, an act of thanking the employee by the managers for their work will cause a feeling of satisfaction and therefore help the employee feel being fair treated. There is another perspective which Adam’s theory introduces is the social comparison. That is, employees compare themselves with others (Kinicki, 2009).An employee will be dissatisfied with the work if he feels that another person is getting more recognition and rewards for their inputs when both have done same quality of work. These phenomena however contrast with the equity theory where the rewards are to be matched with the input and employees comparing each other are not accounted for. The equity relationship can be illustrated by the following equation: [pic] Criticism on the Equity Theory The critics have suggested that the theory does not differentiate between the feeling of satisfaction and perception of fairness (Jacobson and Koch, 1977).Some critics have also said that the theory is too general and fails to deal with complexities of decision-making (Crosby, 1982). Critics have also claimed this theory as the theory of injustice and believed that the model is incomplete as it would be unjust for an individual to have unfavorable outcomes when compared with other’s ratio (Cropa nzano, 2001). However the theory is useful for managers as a guideline for motivating staff. Therefore it will be unjust to use this theory in isolation to evaluate the staff motivation in TK MAXX. However, in conjunction with other theories his provides a useful understanding of the fairness for the staff. 2. 5. Implication for Management of Motivational Theories There are several implications for the management of the alleged theories. These are as below: †¢ First problem with motivating employees is that all individuals do not get motivated by the same reward. So, the managers may have to determine and apply motivators on an individual basis rather than implementing single criteria which is assumed to account all the employees needs (DuBrin, 2008). This is to be accounted for in the TK MAXX. The employees working in the TK MAXX are from the diverse cultural background.Individual living in UK give preference to flexible working hours over salary (Price, 2007). This may not be the case for employees who are from the different cultural background. The Maslow’s theory based on the individualistic culture would not be applicable here and the employees needs can be determined through ERG theory. However, this can be very difficult or even impossible in larger organizations. †¢ As per the Maslow’s and ERG theory, at a basic level there is one common motivator that applies to all employees and that is money. Remuneration is the primary reason why people work.In organization like TK MAXX long hours, high pressure and stresses in employment during the peak hours are the factor that causes decrease in employee motivation and may lead to staff turnover or decrease in loyalty. So, to reduce this company needs to pay their employees well. In addition, employees also want performance related pay. Performance related pay means that employees, who under perform, should be subject fine or penalties. †¢ Apart from above, employees often feel that they are like mindless machines. This could lead to employees loosing their morale. To avoid this employees like to have control over their work.If employees are involved in decision making this will contribute overcome this phenomena and it will also enhance their motivation (Kinicki, 2009). This is described as the hygiene factor by in the two factor theory. There are lots of individuals who work voluntarily to improve their skills and expertise. Learning new skills and developing present ones is also a prime motivator and provides workers an opportunity for personal development. Education and training allow an individual to discover its potential that increases their personal satisfaction and causes motivation of the seeker (Holton and Baldwin, 2003). To put their whole brain power employees require a clearly defined structure of job and their responsibilities. The absence of this would result in employees being uninformed which would cause low productivity. A clearly defined job description gives them a framework that can increase their performance. This structure of work is provided by inclusion of workforce in decision making and effective communication of the structure from managers to workforce as suggested by the Hertzberg two factor theory. 2. 6. Advantages of staff motivationA positive motivation practice helps to bring synergy in operations. Motivated employees work more efficiently, producing better products or services in less time then unmotivated employees, who waste time in non productive activities such as surfing the Web and instant messaging for their personal benefit. They take longer time to complete tasks assigned to them. When employees are motivated, they put extra efforts and brain power to produce the best products or services. This can bring to a company a better name in the market simply by producing a superior product.Improved productivity and higher quality services and products consequently result into high profitability for a c ompany. This improves cash position that can be used for improvements in the company or can be used for the benefits of employees. Unlike motivated employees, unmotivated employees rarely put efforts, which results in poor customer service, and low-quality products and can result into bad publicity of the company they work in. If employees are motivated, they can be retained for longer term.This would reduce the training and recruiting cost for the company as each time an individual is hired, time and money has to be invested to get that person up to speed on the job requirements, integrating new employees into the workforce could be difficult. Existing employees have experience and knowledge about company and how operations work. They are also already familiar to working with the other employees at your facility. Motivation also helps people in achieving their goals and objectives in life. Motivated people may build self-esteem and positive energy and manage their development. 2. 7 . Staff retentionStaff retention has a direct relationship with employee’s motivation. Managers must align company’s and staff objectives and goals to reduce staff turnover and retain employees for longer term. The rewards should be matched with the needs of the employees. By doing this, managers will be able to determine the proper reward system that is offered to employees to increase job satisfaction of employees, which finally result into motivation. Inversely, if the rewards are not aligned to the needs, it can lead to low job satisfaction, increase in turnover and consequently increase cash outlay of the company. 2. 8.Conclusion and Validity of Theoretical background for TK MAXX |Research Objectives |Literature |Link between literature and research | | | |objectives | |Critical analysis of the effectiveness |Maslow’s Theory |Both Maslow’s need theory and ERG theory | |of staff motivation and its connection |ERG Theory |elaborate different level of n eeds of | |with staff retention. |employees. It will be useful to explain | | | |overall motivation of employees of TK MAXX and| | | |finally the effectiveness of the staff | | | |motivation by determining the needs of the | | | |employees.This is research objective 1. This | | | |will however to some extent would also | | | |contribute to recommend that how staff can be | | | |retained. | | | | | | | | | | | | |Critically evaluate the use and the |Hertzberg Two Factor Theory | This theory is important to analyze the | |effectiveness of the current policies | |current policies of the staff motivation in TK| |used by management at T. K. Maxx towards| |MAXX. This would help researcher analyze that | |staff motivation. | |whether the management has established | | | |motivators that motivates employees e. g. | | | |recognition or just hygiene factor that are | | | |unlikely to build up staff motivation.Instead| | | |these will reduce dissatisfaction such as good| | | |salary. | |Con struct and suggest recommendations |Victor Vroom Expectancy Theory |This is a useful tool for the researcher to | |to T. K. Maxx managers on how to |Adam’s Equity theory |both critically evaluate the staff motivation | |increase effectiveness in staff | |and design the recommendation and the | |management and motivation in order to | |conclusion.From the Equity theory the | |achieve staff retention. | |researcher would be able to assess whether the| | | |inputs from the employees were equal to the | | | |outputs by the management. | |CHAPTER 3 RESEARCH METHODOLOGY | 3. 1. Research Methodology Research methodology is a systematic way of solving problems that arise in research.Research method on the other hand, is different methods and techniques used in the research. Research methods are part of research methodology and the scope of research methodology is wider than research methods (Rajendar Kumar 2008). There are different methodologies for research e. g. descriptive, anal ytical, qualitative and quantitative etc. The methodology used by the researcher is a mix of qualitative and quantitative methodologies. The research would focus on the both qualitative aspects of the TK MAXX policies on staff motivation and will also quantitatively analyze staff satisfaction with the 3. 2. Research philosophy Research philosophy refers to how the researcher thinks of the development of knowledge (Saunders, 2003).There are normally three views with which the knowledge produced is viewed by the researcher. These are positivism, realism and interpretivism. Positivism is the natural scientific view with the philosophical stance on the development of the data (Remenyi, 1998). In other words, this view implies that the knowledge which is based on sense, experience and positive verification is authentic only. Interpretivism is the critical to positivism and is also known as the antipositivism. This implies that it is necessary to understand the subjective reality of the m atter that they are studying in order to make sense (Saunders, 2003). Simply this means finding out the details of the situation to understand the reality (Remenyi, 1998).Realism recognizes that people sharing their interpretations and this is based on the idea that reality exist beyond the human though (Saunders, 2003). Researchers claim that there is no single methodology to adopt while carrying out the research. They believe that a combination of methodologies must be used to carry out research effectively (Kaplan and Duchon, 1988). However, the complexity and dynamism of the reality should be kept in mind to choose best suited methodology (Benbasat, 1984). In order to understand the motivation level of employees in TKMAXX and how they are motivated, research philosophies adopted by the researcher are interpretivism and Positivism.The researcher has adopted positivism due to the reason that it examines the casual and deterministic relationships (Meel, 2000) and most of the data c ollected would be statically analyzed. On the other hand, Interpretivism is of main focus in this research as the research is exploratory in nature, where the researcher would be examining the behavior and perception of the staff about their managers and supervisors. This requires the researcher’s subjective interpretation of the phenomena and includes proper understanding and interpretation of the data collected (Meel, 2000). However, to some extent the research philosophy would also include realism.This philosophy bypasses the individuals’ thoughts and beliefs, of their organizational and suggests that there are lots of other issues that influence people in different way which they might not aware of (Saunders, 2003). This approach will be useful for the researcher in drawing his conclusion of the research. 3. 3. Research Approach The second step in the research process is the research approach. Research approach means that how the research in design and the conclusi on is drawn to make explicit. There are two approaches of the research, deductive and inductive. In a deductive approach the researcher develop a theory or hypothesis and then design the research strategy to test the research hypothesis. Whereas in a inductive approach the researcher collect data from the respondents and then develop theory from the analysis of the data collected.The researcher approach in this research will be inductive as deductive reasoning is usually used for arguments based on rules, laws and principles whereas this research is tended to be based on observations. Inductive reasoning works from specific to more general informally its called â€Å"bottom up† approach. In inductive reasoning we start from specific measures and observation and start to develop some patterns and regularities with the help of these. Once it is done a hypothesis is formulated and finally a conclusion or general theory is drawn up. In addition to this the conductive approach pro vides a rigid conclusion which does not allow alternative explanation (Saunders, 2003).The researcher has to collect data from TK MAXX staff and analyze to examine the behavior and motivation level and this is important that alternative explanations are also brought into consideration. This approach is also useful as developing own ideas and then proving it from the tests could result into the researcher being biased towards either more favorable or unfavorable for TK MAXX. I have expanded the research strategy and added justification of research methodology chosen 3. 4. Research Strategy There are several strategies with which the research can be carried out. These mainly include the explanatory studies, survey, case study, grounded theory e. t. c . The strategy adopted by the researcher in TK MAXX are both the case study and survey strategy. survey includes careful designing of questionnaire.The questionnaire will be standard for all interviewees and therefore the results can be c ompared. The strategy will help to interpret the quantitative data gathered in interviews. Secondly, case study includes investigation of a phenomenon using multiple sources of information. This approach is relevant to the TK MAXX research as the researcher will be interviewing individuals to determine the motivation in staff. In addition researcher would be evaluating the staff motivation policies through reviewing the documents available on websites and other publicly available documents. The other approaches like explanatory strategy is unlikely to be ruitful as these include detailed explanation of the data collection and could be vague for the quantitative analysis to be carried out. Grounded theory is kind of theory building. It is classic example of the inductive approach. The researcher would also be, to some extent, using the grounded theory strategy. This is due the reason that researcher will be taking cross sectional view due to time limitation. 3. 5. Time horizon The re searcher had to decide the time required to carry out the research. The research is embedded with the time constraint and therefore the researcher has taken a cross sectional approach in this regard. This approach employs usually the surveys where a particular phenomenon is observed (Saunders, 2003).The researcher has ignored the longitudinal approach, which includes observing the phenomena over a long period of time (Earl Babbie, 2010). It is obviously not possible for the TK MAXX research project due to time constraints. The researcher is going to conduct the interviews of the staff and will have (what Saunders call) snapshot of inside TK MAXX motivation which helped to save considerable amount of time. There could be some limitations of the approach as it is the observation of particular phenomena at one point of time. The researcher has countered the issue by increasing its sample size. Increasing the sample size will help to determine different individuals’ view of TK MA XX staff motivation.It can be expected that most the interviewees have developed their views over a long period of time and therefore they will contribute constructive ideas. 3. 6. Data collecting Techniques The researcher has used different methods of collecting data. It has already been discussed that the researcher will be analyzing the qualitative and quantitative data. The methods mainly include the qualitative interviews, questionnaire and secondary data will be access through E-journals and different websites. There are different methods for data collection such as through telephone, postal, electronic or self-administered. For questionnaire, researcher has used the self administer technique.This technique is

Research Paper and Essay

Pakistan literature, that is, the literature of Pakistan, is a distinct literature that gradually came to be defined after Pakistan gained nationhood status in 1947, emerging out of literary traditions of the Indian subcontinent. The shared tradition of Urdu literature and English literature of British India was inherited by the new state. Over a period a body of literature unique to Pakistan has emerged in nearly all major Pakistani languages, including Urdu, English, Punjabi, Balochi, Pushto and Sindhi. Pakistani English writing has had some readership in the country.From 1980's Pakistani English literature began to receive national and official recognition, when the Pakistan Academy of Letters included works originally written English in its annual literary awards. The topic ‘ Repersentation of Muslim Woman through Pakistan fiction novelists’ leads to describe every aspect of Muslim Woman’s life whether she lives in Islamic country or any other country. There a re many fiction novels written by Pakistani Writers available on Muslim Woman such as Zohra by Zeenuth Futehally; Rummana Futehally Denby,Fall of Imam by Nawal Sa?dawi,Does my head look big in this?y Randa Abdel-Fattah,Amina by Mohammed Umar,Mpas for lost lovers byNadeem Aslam,Things I never told my mother byUm Daoud, The girl in the tangerine scarf by Mohja Khaf, My name is Salma by Fadia Fariq, The writing on my forehead by Nafisa Haji, Marriage on the street corner of Tehran by Shahram Nadia, Sunlight on a broken coloumn by Attia Hosain, Dear prophet-A Woman’s story, Awife for my son by Ali Ghanem and Size of a mustard seed by Umm Juwayriyah, in which authors have described different situations of Muslim Women dealing in their lives.The aim of my paper is to discusss the way in which various representations of Muslim Women are constructed in Pakistan English novels through Pakistan novelist. This paper construct the Muslim women as universal, ahistorical, and undifference category who become essentialized through the uniqueness of their difference. Literature Review: The literature discussing Muslim Women in online context, similarly to that on Muslim Women ‘offline’ , seems to be focused on head and face covering, adding to the existing bodies of themes some new ones, notably reflections on islamic dress from marketing and fashion design perspectives.POOL writes that â€Å" Heavy black hijab dominates the representations of Muslim Women internationally. † Result: Muslim women in all over the world possess all the capabilities to cope up with everyday life , though she is being exploid in some islamic country but she has the power to deal with every evil with strength and courage. Research methodology: Paradigms I have used for my research is qualitative. Tools from which I have gathered my source are iternet- wikkipedia,Amazon. com, Desistore internet service, University of Texas press, Bookclubs and Clearmart.Method of my study is document analysis. Discussuion: The representation of muslim woman begins to become a more generic gendered difference largely uncomplicated by religious or racial difference. Muslim womem are depicted through same referents as European women with little textual difference or as, Khaf puts it, with â€Å"their Muslim-ness hovering in the background† is punctuated by certain shifts in the Muslim women sexuality. For example , she becomes less of a passive object of male desire and, in some scenario , recuperates some control over her sexuality’s development.According to Kahf the â€Å"traditional myths of Islam warned or went into latency during this period because the forces producing them( e. g. ,the church) has stalled†. During this curious lull†, she argues, â€Å"older myths of islam cut off from their sources, mulate, transform and seems to float randomly, while emerging new myths are still vague and unsteady†. Following the work of Mohj Kah f , I argue that the politics of representing Muslim Women has been tied to the material and ideological conditions characterizing the relationships between â€Å"the west† and islamic societies.Drawing upon the work of Fdir Faqir , we can become aware of the courage of the Muslim Woman in his novel â€Å"MY NAME IS salma†. It is the story which throws light on the inequalities and the dangers faced by Muslim Woman in some cultures when they have a child before marriage. The novel reveals the story of Muslim girl ‘salma’ who when become pregnant before marriage in her small village in LEVANT, her her innocent days swimming in the spring are gone forever. She is swept into prison for her own protection . To the sounds of her screams , her new born baby snatched away .In the middle of the most English of towns , EXETER, she learns good manners from her landlady and settles down with an Englishman . But deep in her heart the cries of her baby daughter still e cho. When she bear them no longer , she goes back to her village to find her. It is the journey that will change anything- and nothing . Slipping between the olive groves of the LEVANT and then rain-sticked pavements of EXETER, MY NAME IS SALMA is a searing portrayal of a Muslim woman’s courage into the face of insurmountable odds.DOES MY HEAD LOOK BIG IN THIS? is the story of 16-year-old Amal, an Australian-Palestinian who struggles with standard high school drama, in the context of being a Muslim girl who has recently adopted the hijab. So, before anything, masha’Allah! Muslim teenage girls are finally represented in young adult/teen fiction. Not as terrorists. Not as child brides. Instead, they’re average high school girls. Author Randa Abdel-Fattah takes this responsibility seriously and she tries to tackle every issue facing Muslim teen girls.It’s understandable that Abdel-Fattah would have a lot to achieve in a book like this. She takes on the hijab (the decision to go from non-hijabi to full-time hijabi, the reactions, the consequences), the image of Islam in the context of modern-day terrorism, boys and dating, culture vs. Islam, sexism within the Muslim community, racism, Islamophobia, prayer and wudu, fasting, and being the lone Muslim in an upper-class Australian prep school. She’s a Muslim teenager and she watches Sex in the City. She has a mad crush on her classmate Adam, showing that Muslims are in fact not asexual!It’s interesting to see how Abdel-Fattah handles the conflicting forces within Amal: she is intensely attracted to Adam (from forearm lust to his personality), but she does not believe any romantic relationship is appropriate outside marriage. Unfortunately, the hundred books about Muslim teenagers do not exist. Does My Head Look Big in This? is what we have, the only book to cover so many issues of Western Muslim teenagers. And, despite its flaws, the book succeeds in one of its very important goals: normalizing Muslim girls. Here is Amal.She’s not a â€Å"fanatic,† she’s not a terrorist, and she doesn’t lead a life of misery and abuse. She’s just a teenage girl, dealing with standard high school problems — but she navigates them her own Islamic way. Drawing upon the wrork of UM DAOUD, with her years of living and working among Muslims, we get the realistic picture of life for Muslim women. This time, in THINGS I NEVER TOLD MY MOTHERâ€Å"she illustrate the life of thousands of Muslim women who live in more secular Muslim countries and the struggle they face between Western influences on their societies and what little they know of islam.Things I Never Told My Mother is a story set in the North African country of Tunisia. Deception has become a way of life for Iman. Ignored in her early years by her career-minded parents, the sudden intrusion of her mother into her life pushes Iman to become something she never imagined. Though Muslim, her loose lifestyle leads her into many dangerous encounters with the opposite sex. When true love does finally come her way, she finds herself incapable of returning it, perhaps losing forever the best opportunity to escape her mother’s reach. Desperation leads to desperate measures and even a reanalysis of her own faith.Could God love her? This is the question Iman asks herself as she things back over all the things she never told her mother. This book brings us face-to-face with a side of Islam many of us do not realize is there–secular Islam. Yet, many Muslim live in areas that allow a freedom that sometimes causes them to swing from the very conservative norms of the religion to a lifestyle that looks virtually nothing like what we would consider normal for the average Muslim. The author writes in such a realistic way that I was instantly drawn into the plight of the women.This novel reveals that the Muslim community is much more complex than the stereo-ty pical terrorist version portrayed in the media. Things I never told my mother will do much to increase the reader’s understanding the Muslim world. It was a fascinating exploration into the lives of women in the Muslim culture. This book shows the secular Muslim lifestyle and a young woman who lives it, until she comes in contact with people with a living faith. The author has lived among these people and understands their varied lifestyles. This book is for older youth and adults, as there are sexual situations.These situations are important to the understanding of the culture and lifestyle. The size of a mustard seed by Umm Juwayriyah , is a story of being a Muslim in the city, in America here and now: the struggles, the joys, the sorrows, the complexities. It's very realistic, and hard to believe that it's a fictional account! The characters are well-rounded, complex, and multicultural. Sullivan ushers in a new era of fiction–urban Islamic fiction–with this t ale about Jameelah, a 27-year-old Muslim woman born to what appears to be one of the inner-city's stronger blended American-Muslim families.She works as a hair stylist with her two best friends in the city's only Muslim women's owned and operated hair salon, Covered Pearls. On appearance and material possessions alone Jameelah seems to be doing big things; she has a loving family, owns a fly car, she has her own apartment and she's not too far off from getting her second degree. What most don't know is that she is one traffic jam away from losing control of her life. Being a single Muslim woman isn't easy plus post 9/11 stresses still seem to haunt her. Jameelah prays for a change, but what will she do if change actually comes?When a prominent Imam proposes marriage to Jameelah she feels as if it's the blessing that she has been waiting for from Allah. She knows marrying him will change her life, but when an unexpected family crisis erupts and secrets are exposed, Jameelah is forced to make hard choices and put her complete faith in the only One unable to break it. The author has made the characters stunningly realistic, and has given them the ability to draw you into their plights and dilemmas. Not only do we have Jameelah, the main voice of the story, we also have her sister, Khadijah, their younger brother Adam, and a lovely young Muslim convert named Shevon.Follow Jameelah as she struggles with her personal demons of attitude, family obligations and the single life. Learn about the struggles of a young Muslim convert named Shevon whose family does not accept her chosen faith. Understand what it means to be a Muslim in a post 9/11 world. A fictional story about a young Muslim woman facing everyday life and spiritual challenges in her Muslim community in Central Massachusetts. This bookit opened a window for many of the non-Muslims in our group into the ways that Islam infuses everyday life for Muslims. Marriage on the street corners of Tehran by Nadia shahr amAlthough fiction, this book is a real eye-opener to how pervasive the discrimination of women is in the modern-day culture of the Islamic Republic of Iran. The author creatively uses the format of a novel as a vehicle to tell the true stories of women who have lived the harsh reality of a society and culture that demonizes and oppresses females. The shock of reading about modern men and women following the practices of sixth- century tribal Persia in the modern city of today's Tehran will make you realize how little we average American readers know about the everyday lives of ordinary Iranian girls and women.The ancient practice of â€Å"siggeh† allowed men to contract marriage with multiple women – a practice originally intended to provide male protection to widows and children who otherwise couldn't support themselves. This novel exposes how â€Å"siggeh† is now widely used by men simply as a man's way to legally â€Å"marry† multiple women and have s ex with them at his will – it is, in fact, a legal and religiously-sanctioned form of prostitution. The heart of the novel is the story of Ateesh, a strong, thoughtful and proud young woman, who struggles to find some modicum of independence in an overwhelmingly male-dominated society.Her father marries her off at the age of twelve to an older man she has never met, and she finds herself degraded, abused and isolated in the home of her husband. She finds the courage to escape and flees back to her home, but then finds herself rejected by her father and responsible for her own future. With limited options as a young, unmarried woman, she eventually turns to the practice of temporary marriage (â€Å"siggeh†), in which she contracts herself as a â€Å"temporary bride† to different men, and in this way is able to support herself and even save some of the money she earns to put herself through school.What is so amazing is that this practice of â€Å"temporary marria ge† is practiced openly and legally in this Islamic society, allowing married men to contract with â€Å"temporary brides† whenever they want in order to legally have sex outside of marriage — shocking, in a society where adultery is itself punishable by stoning to death. In the course of the book, the author explores many other practices that oppress and harm women in these societies, including blood money and honor killings.This novel is not only an interesting, thought-provoking story, but is also a moving exposition of the more positive aesthetic aspects of the Islamic culture, especially their beautiful gardens and dramatic poetry and music. The novel is an easy read but do not be fooled, Nadia Shahram deals with complex cultural, religious, and legal issues pertaining to Muslim women. The novel,ZOHRA BY Zeenuth Futehally, is first published in 1951, is set in Hyderabad in the early part of the twentieth century.It is the story of a young high-class Muslum w oman, who is forced to marry and thus put aside her natural inclination to read and write and lead an independent life. Zohra, whose emotional growth and development mirrors the development of the Indian national consciousness. Zohra is forced to marry against her wishes at the age of eighteen at the cost of her creative inclinations. What follows is her increasing distance from her husband who does not share her creative interests and her friendship and love for her brother-in-law Hamid, who is very much the face of modern India.Zohra subjugates her desire for Hamid in the face of her sense of inviolable duty, and finally escapes the social conventions that bind her, but only through the ultimate tragedy – death. What makes this novel valuable is the rich depiction of the way of life of Zeenuth Futehally's native Hyderabad, as well as her compassionate understanding of how women were restricted by the wishes of their parents and husbands. It evokes a period of civicunrest th at preceded Indian independence. Fictionalized account of a true story of a Muslim woman, victim of disguised evils in Islamic society.AMINA by Mohammed Umar is the dramatic story of the efforts of the heroine and her friends to bring about change in the social conditions of women in Nigeria addresses pressing political issues which rarely appear in fiction – the legal status of Muslim women, the limitations imposed on them by traditional and religious conventions, the restrictions on their economic activities, the effects of a corrupt patriarchal system on the society at large and women in particular, the humiliations visited on women as a result of unquestioned male power in personal relationships – from a woman's point of view.Ingeniously conceived and deftly written, this is a story about the emancipation of women in Nigeria from within. Not simply a social document, it engages the reader's sympathy through its portrayal of the attractive and believable woman after whom it is titled–Amina. Amina is a timely novel, and the execution of the narrative is so convincingly crafted that parallels with the historical legendary life of the 16th century Hausa ruler and famous warrior Queen Amina of Zazzau seem unavoidable. The novel leaves you feeling that there is hope for change in Nigeria.The Fall of the Imam by Nawal Sa?dawi is surrounded by a coterie of ministers, the Imam rules over an imaginary earthly kingdom. Bint Allah is the Daughter of God, a beautiful illegitimate girl. She is falsely accused by the Imam of adultery and sentenced to death by stoning. Then, during the annual Victory Holiday, the Imam himself is killed. The story of each of these deaths is told repeatedly, as this powerful and poetic novel reveals the underlying hypocrisy of any male-dominated religious state, and the insufferable predicament of women in a society that must ultimately self-destruct.In the preface to The Fall of the Imam, Saadawi explains that the text comes out of her experience in Egypt and elsewhere in the Middle East during a period of ten years before the novel appeared in 1987. She speaks of her many conversations with victims of Arab culture, such as the Iranian woman whose â€Å"little girl† was raped by her jailers, and the Sudanese woman who accompanied Saadawi on a visit to the â€Å"Association for People with Amputated Hands,† where she saw many of those who had been punished under Muslim law, called â€Å"Shariat.Confronting the horrors of what men can do to men, but also what they can do to women and children, Saadawi constructed a fantasy narrative of a girl called Bint Allah, who is stoned to death for fornication, as well as crimes against God and the State–God and the State being virtually synonymous with those in power. The decision to employ fantasy as the means of representing the horrors of a repressive State entailed some risk for Saadawi in her efforts at bearing witness to atrocitie s against women.Ali Ghalem's A Wife for my Son is a sensitive account not only of how the traditional constraints of hierarchical marriage affect an intelligent, independent young woman, but also of how economic exile into a â€Å"post-colonial† society stifle the ambitions and the personality of a young husband. â€Å"Western† readers are mostly unfamiliar with the details of how marriage and family lives work in North Africa, and may be surprised at the modernity and subtlety with which the author presents his themes.A young, well-educated, woman is suddenly — and apparently without reason — converted into a bride-to-be in a conventional arranged marriage. In a patriarchal society like that of contemporary Algeria, this means not only submission to her husband's desires and neglect, but also a radical shift away from her beloved home to that of her new in-laws. Fatiha chafes under the discrimination and even dislike she encounters in her new environment , especially since her husband has gone back to seek work in France and left her â€Å"alone. â€Å"Hocine understands that e, too, is alienated by custom and by distance, but he does not have the sensitivity nor the education, nor the modernity, to characterize his loneliness in the way his young wife does. Ali Ghalem carefully and patiently describes a young woman's maturing in hostile circumstances which she is, finally, able to alter and re-create into a a network of support and even pleasure and fun. In the end, it is the young men, isolated from their customs, food and language in a hostile and discriminatory environment, who have the greatest difficulties in maintaining their customs, their personality, their birthright.This is an unusually sensitive and informative account of how inflexible gender roles affect a young generation and of the innate strengths, particularly of the young women, which can bend those roles into fulfilment and even comfort. Blasphemy promises to g enerate the same degree of excitement as her first book. Set in South Pakistan, Blasphemy is an enticing novel by Tehmina Durrani. Angry and courageous in outlook, it establishes Ms. Durrani among the foremost writers of the Subcontinent.Inspired by a true story, Blasphemy is a searing study of evil, an uncompromising look at the distortion of Islam by predatory religious leaders. In prose of great power and intensity, the author tells the tragic story of the beautiful Heer, brutalized and corrupted by Pir Sain, the man of God, her Husband. Blasphemy depicts the struggle of a Muslim Woman against all that is contrary to what Islam stands for. It is an amalgamation of fact and fiction, blending to disguise and protect the victims of a horrible human tragedy, while exposing the powerful religious imposters who prey on a wretched and powerless people.A shocking tale of cruelty, sex and violence. In order to find a cure for any disease its imperative that you detect it early, isolate it and then try and cure it. It is in this regard that credit should go to Ms. Durrani for getting to the root of a disease that has been rampant in many of the urban and rural areas of Pakistan. Blasphemy is a tale that demands concentrated effort from its readers to try and rid the country of the menace of female abuse. It gives a horrific account of how the custodians of religon are using their ‘special knowledge' to exploit the lliterate masses.The central character, Heer, is one such victim of this form of designed oppression by the antagonist Pir Sain. It’s her exceptional beauty that catches Pir Sain’s eyes at first. After abusing her body on the night of their marriage, Pir Sain sets out to control her mind and soul as Heer is forcibly adapted to a life alien to her and unbearable to any human being. Blasphemy is a tale where day after day the body keeps surrendering and the soul keeps rebelling as Heer searches for a moment of peace.Through Heer’s e xperience the author brings out a blasphemous way of life, unknown to the layman, practiced not only by Pir Sain but also by his followers. Pir Sain’s abstinence from going to his wife during Ramadan is the action of any orthodox Muslim. His beating of Heer for missing her prayers further secures his image in front of the extremists. But then there is his demand that Heer aborts their child so he may satisfy his carnal desires, demands immediate retribution. Despite all his vices, he is holy and almost divine by his followers.Blasphemy is a tale where Heer exposes the evils of these ‘holy-men' – first to herself and then to us. CONCLUSION: The evolving muslim women archetype has undergone several transmutations. Her textual presence has emvodied and symbolized the political , economic, cultured and ideological relations between Europe and the Muslim world at a particular historical momonts. Muslim woman have been represented discursively as products of both the m ale and feminist gaze within the context of varying relations power and domination.